As part of its £2.5bn transformation program, the Gatwich Airport – that would be the 1st airport to do – has installed 2,000 low-energy beacons in its terminal.
Main goal: to provide the travellers with an augmented reality wayfinding system (direction to follow displayed on the smartphone camera view).
While the airport announced no data collection from the system, this technology deployment could finally:
- give the travellers a more personalized support (e.g. reminders sent as the flight hour approaches);
- and offer the retailers the opportunity to target individuals with promotional offers.
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