Created in 2011, Dolmen Technologies has one mission: to collect and value customer data in order for local POS to manage instant and targeted marketing campaigns.
In exchange for the reception of specific offers as soon as they are detected in POS, customers are invited to fulfil some personal information (identity, tastes, etc.) via their smartphones or interactive kiosks. Thanks to the Dolmen One app, sales reps will then be able to address them, launching promotional communications (SMS, enhanced SMS or email), directly from the ground.
The app finally provides more reactivity to the cloud-based Dolmen solution that has already seduced 1,000+ POS.
Detected via L’Usine Digitale [French]