Merging, Singular (mobile marketing analytics firm) & Apsalar (mobile app attribution and audience management firm) are now providing businesses with an end-to-end marketing analytics platform.
The goal: to capture data from any source (ad networks, marketing clouds, data warehouses, social channels & marketing analytics systems) & report on its ROI, i.e. providing a multi-touch attribution and cross-device analysis.
Among its customers can already be noticed companies as Lyft, Yelp, Walmart, Zynga, N3twork, Match Group, and LinkedIn.
Detected via VentureBeat