Soon was an “innovative” mobile bank service provided by Axa since 2014. It included all the standard bank account management & a Visa debit card.
When the historical companies are transforming to propose convergent & simplified offers to its customer, the French market also has to consider the new arrival Orange bank. To face it, Axa chose to stop the Soon commercialisation (planned for September) and migrate all corresponding customers (30.000) to its Axa bank account offer.
This kind of rebranding will include new services manageable from the app directly (e.g. card lock/unlocking, amount limitation) & a multi-channel support.
Detected via ITespresso