From the Singular & Apsalar merge was born a new unified platform for end-to-end marketing analytics

Merging, Singular (mobile marketing analytics firm) & Apsalar (mobile app attribution and audience management firm) are now providing businesses with an end-to-end marketing analytics platform.
The goal: to capture data from any source (ad networks, marketing clouds, data warehouses, social channels & marketing analytics systems) & report on its ROI, i.e. providing a multi-touch attribution and cross-device analysis.
Among its customers can already be noticed companies as Lyft, Yelp, Walmart, Zynga, N3twork, Match Group, and LinkedIn.

Detected via VentureBeat

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Dolmen One, the Dolmen Technologies’ app for Sales reps to launch targeted marketing campaigns in few seconds

Dolmen One, l'app qui permet aux commerçants de piloter leurs promos depuis leur smartphone

Created in 2011, Dolmen Technologies has one mission: to collect and value customer data in order for local POS to manage instant and targeted marketing campaigns.

In exchange for the reception of specific offers as soon as they are detected in POS, customers are invited to fulfil some personal information (identity, tastes, etc.) via their smartphones or interactive kiosks. Thanks to the Dolmen One app, sales reps will then be able to address them, launching promotional communications (SMS, enhanced SMS or email), directly from the ground.

The app finally provides more reactivity to the cloud-based Dolmen solution that has already seduced 1,000+ POS.

Detected via L’Usine Digitale [French]