Ahold-Delhaize is experimenting ‘tap-and-go’ to develop a customer journey w/o cash register

Ahold-Delhaize teste le paiement sans caisseSince December in its Albert Heijn pilot store, the Dutch food retailer Ahold-Delhaize is experimenting a new way to manage payments without cash register:

  1. Customers have to register their bank details through a dedicated app;
  2. they use the an electronic shelf card they have been provided with to scan the product they want to buy and take this last;
  3. they have then 10 minutes to cancel their purchase before the transaction is effective.

The technology is planned to be deployed through the 76 shops by June. Smartphones should soon replace the connected card.

Detected via lineaires.com

Read the press release


NU! project, a disruptive UX for food market on a grab-and-go mode

Want a disruptive UX? The NU! project aims to provide it with its innovative food market. This “green & technophile” area should offer an atypical shopping experience on a “grab-and-go” mode.

The idea: You choose what you want to buy and leave. Thanks to the wristband you wear, the captor placed and the products weight analysis, no need to spend time to pay, the checkout is automatic. You can then follow your expenses from the dedicated mobile app.

Detected via SoonSoonSoon

From the Singular & Apsalar merge was born a new unified platform for end-to-end marketing analytics

Merging, Singular (mobile marketing analytics firm) & Apsalar (mobile app attribution and audience management firm) are now providing businesses with an end-to-end marketing analytics platform.
The goal: to capture data from any source (ad networks, marketing clouds, data warehouses, social channels & marketing analytics systems) & report on its ROI, i.e. providing a multi-touch attribution and cross-device analysis.
Among its customers can already be noticed companies as Lyft, Yelp, Walmart, Zynga, N3twork, Match Group, and LinkedIn.

Detected via VentureBeat

Element AI, an AIaaS platform for all companies to access to AI technologies

Created in 2016 in Montreal, Element AI aims to provide all companies with an AIaaS platform (AI as a service). While only big companies as Google are able for now to build their own AI solutions from scratch, the start-up wants “to lower the barrier for entry for commercial applications in AI“. The idea has already convinced as the Canadian company has just raised $102b to develop its incubator.

Detected via TechCrunch

Dolmen One, the Dolmen Technologies’ app for Sales reps to launch targeted marketing campaigns in few seconds

Dolmen One, l'app qui permet aux commerçants de piloter leurs promos depuis leur smartphone

Created in 2011, Dolmen Technologies has one mission: to collect and value customer data in order for local POS to manage instant and targeted marketing campaigns.

In exchange for the reception of specific offers as soon as they are detected in POS, customers are invited to fulfil some personal information (identity, tastes, etc.) via their smartphones or interactive kiosks. Thanks to the Dolmen One app, sales reps will then be able to address them, launching promotional communications (SMS, enhanced SMS or email), directly from the ground.

The app finally provides more reactivity to the cloud-based Dolmen solution that has already seduced 1,000+ POS.

Detected via L’Usine Digitale [French]

The RCS to replace the SMS? Not sure.

With 200,000+ sending every second, the SMS is the most popular means of communication in the world and follows almost the same standard as it was defined at the end of the 80s.

Like the Apple’s iMessages one, Google is now working on its own “Rich Communication Service” (RCS). This protocol should provide the users with the capability to send multimedia content directly into a message, to get acknowledgement of receipt or to see if the recipient is writing an answer.

On a marketing point of view, this new service should provide real-time information such as the opening rate.

While Microsoft and Google are already working on the compatibility of their tools and SFR and Orange, in France, have already announced the activation of the protocol as soon as it will be launched, I’m not sure about its real capability to definitively replace the SMS. What will happened when you have no more data or when you are in one of the many places where there is no Wifi?

Read more in Begeek [French]

photo: Pixabay

Imogen Heap or how the blockchain could be used to develop a new music ecosystem

jun17-05-625223826-850x478.jpgThe idea consists in creating a generic top-level domain (gTLD) (like .music) that would be available in many individuals URLs (like paulmccartney.music) under which each artist would store its creations. All the URLs generated could be then aggregated into one and only worldwide registry observing the bitcoin protocol’s criteria. It would be so easy to follow the ownership, use and reuse of an original creation and to rightly share the corresponding potential revenue.

To read the whole Imogen Heap’s analysis in HBR