Purchasing Sépage, Travelsoft wants to provide personalised customer journey tools

travelsoft - sepage.png

Created in 2013, Sépage provides the e-tourism platforms with a specific targeting solution. On its side, Travelsoft has developed for 10 years a platform dedicated to the leisure travels automatic distribution.

Purchasing Sépage, Travelsoft aims to offer “digital marketing optimisation tools based on AI” in order for the sector’s companies to provide a personalised customer journey.

Closing this deal, Sépage will be able to develop its international activity while Travelsoft plans to double its revenue from 2021.

Detected via Tourmag

 

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From the Singular & Apsalar merge was born a new unified platform for end-to-end marketing analytics

Merging, Singular (mobile marketing analytics firm) & Apsalar (mobile app attribution and audience management firm) are now providing businesses with an end-to-end marketing analytics platform.
The goal: to capture data from any source (ad networks, marketing clouds, data warehouses, social channels & marketing analytics systems) & report on its ROI, i.e. providing a multi-touch attribution and cross-device analysis.
Among its customers can already be noticed companies as Lyft, Yelp, Walmart, Zynga, N3twork, Match Group, and LinkedIn.

Detected via VentureBeat

Yoyo Wallet, the UK mobile payment solution, raised £12m to expand its activity

Launched in 2013 in the UK (London), Yoyo Wallet is an easy-to-use app dedicated, for retailers, to identify their customers and follow their consumption and, for shoppers, to access to a secure mobile payment solution (including offline payments thanks to a QR code) & its loyalty program.

Easy registration for the shoppers using their email address (or Facebook account) then liking their  payment card. Yoyo do not charge any transaction fee.

With 440K+users & 1,700 POS already registered, the last Yoyo £12m raise will sustain the company’s expansion (partnerships with UK retailers, platform improvement & Europe conquest).

Detected via TechCrunch

UGO, from Display Interactive, provides airlines with an in-flight wireless multimedia content solution

display interactive.PNGDisplay Interactive, and its flagship UGO, is almost a new-comer in the aeronautic ecosystem as the company started targeting this sector exclusively since 2012.

Specialised in onboard entertainment, the company last innovation aims to provide airlines with a server & a wifi network in cabin. The goal: to offer an improved in-flight CX thanks to this new way to access multimedia content & additional services like taxi booking.

Advantages for airlines: no more wired network needed, even no more back-seat screens as the customers can bring their own devices, less maintenance costs, etc.

Display Interactive provides its UGO services as a pay-as-you-go offer. Thomas Cook & Corsair have already been seduced by the solution.

Detected via l’Usine Digitale

Fetchr wants to impose itself as the last mile leader using the customers’ smartphone GPS

fetchr.pngCreated in 2012 & headquartered in Dubai, Fetchr is a shipment & delivery Co. that works on revolutionising the sector targetting (for now) customers without any fix address (~billions). The start-up will so use the data shared by its customers’ smartphone GPS to locate them and provide its services, even to businesses (integration capabilities to the e-commerce or social media store websites).

On the customers for P2P services side, 4 steps to follow:

  1. app downloading & customer account creation
  2. pickup location (GPS data sharing) & time-slot population
    (w/ the possibility to add comments on the sender)
  3. delivery location (GPS data sharing) & time-slot population
    (w/ the possibility to add comments on the receiver)
  4. order verification, confirmation & track
    a flat rate pricing is applied depending on the package weight & the payment is done through the app (Visa/Mastercard debit/credit cards).

Thanks to the $41b raised in May, Fetchr, that is already located in 6 Middle-East countries, plans to expand its business (from 1.5K to 5K employees) by the end of 2017.

Detected via FrenchWeb

Dolmen One, the Dolmen Technologies’ app for Sales reps to launch targeted marketing campaigns in few seconds

Dolmen One, l'app qui permet aux commerçants de piloter leurs promos depuis leur smartphone

Created in 2011, Dolmen Technologies has one mission: to collect and value customer data in order for local POS to manage instant and targeted marketing campaigns.

In exchange for the reception of specific offers as soon as they are detected in POS, customers are invited to fulfil some personal information (identity, tastes, etc.) via their smartphones or interactive kiosks. Thanks to the Dolmen One app, sales reps will then be able to address them, launching promotional communications (SMS, enhanced SMS or email), directly from the ground.

The app finally provides more reactivity to the cloud-based Dolmen solution that has already seduced 1,000+ POS.

Detected via L’Usine Digitale [French]

SlickPOS, an easy SaaS for SMB to manage their sales

SlickPOS is a cloud-based SaaS dedicated to small & medium businesses (SMBs) for them to manage their sales and develop their customer knowledge.

First of all, the Coimbatorean (India) company provides the SMBs with its “zero-setup time” solution that can be run on any device that supports Chrome (offline capabilities once the user is logged).

The user just has to:

  1. choose between 4 sales domains: food & drink, home & lifestyle, fashion boutique or small retail
  2. fulfil the product tab: product ref/name, price, etc.
  3. register the sales and the customers into the “Sell” tab: payment type, customer’s number, name & email
  4. monitor its sales in real-time

While it is working on the integration of its solutions with complementary sales tools (cash register hardware, barcode printer & reader, etc.), the start-up also focuses on developing new functionalities using data capture & analysis in order to improve the sales efficiency.

Free core services offer (paid for a full one). Already >400 sign-ups from across 25 countries.

Read more on Factor Daily